Why pinning to your profile might be pinning like crickets That’s important because, unless you’re willing to pay for promoted pins, you have two main avenues to reach someone: A quick detour – how the Pinterest home feed worksīefore I can explain how to use Pinterest group boards to expand the reach of your Pins, we need to be on common ground with how the Pinterest home feed actually works.Īccording to Pinterest, the home feed consists of a “collection of Pins from the people, boards and topics you follow, as well as a few Promoted Pins and Pins we’ve picked for you.” The only difference is that the board is collaborative, rather than coming from a single creator. Everything else about Pinterest, like the best time to post and how to optimize Pinterest images, still applies. Multiple people are allowed to pin to the board, instead of just the creator as is the case with regular boards. Pinterest group boards are essentially identical to regular boards but with one key difference: Click To Tweet What are Pinterest group boards?